‘Novelty’ Is One of the more abused phrases from the watch industry. Virtually, it’s applied to explain the continual stream of new versions and patterns being produced by watchmaking makes. But along with that, it conveys a way of newness and — advertising and marketing departments fervently hope — exhilaration. https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/