India’s apparel market is structurally unique because of its deep cultural integration. Traditional attire continues to command strong consumer demand despite the rapid expansion of western fashion categories. Weddings, festivals, and social ceremonies ensure that ethnic wear remains a recurring purchase segment rather than a seasonal trend. Within this https://8th-pay-commission-calcul47890.thezenweb.com/the-fashion-station-navigating-india-s-ethnic-wear-e-commerce-evolution-78658867